Every successful businessman will tell you, nothing is more important than marketing and advertising. I take that to heart. The work I do in this field is careful and deliberate. I listen closely to my clients for exactly what they need and what audience they are pursuing, hence the wide variety of styles here.
When Band-Aid launched its Muppet line, they weren't going for subtlety, they wanted VAVOOM! Which is exactly the opposite of Dunkin' Donuts's sell sheets or the McGraw Hill ads that were designed to appeal to educated parents.
Flyers & Invitations
Flyers and invitations are a peculiar breed. So often a flyer is placed in your hand or an invitation arrives in your email and they are immediately trashed or stuffed into a bag never to be looked at again. So how do you convince people to look more closely? Design of course! A colorful and attention-grabbing flyer or invitation will convince your viewer to read on without even thinking about it. Great design is what separates the junk mail from the read mail.
Infographics are both a delight and a disaster to design. I love and hate them deeply. Like children they are both incredibly challenging and wildly rewarding. When the data and design come together it is one of the most satisfying moments in my work. It's just that getting there can be a struggle. It's always worth it in the end.
What I love most about designing infographics is the bizarre facts I have acquired through this work. For instance, I never expected to know every Godzilla movie made since the Japanese invented the genre or the rights of family members of the deceased after a plane crash.
The great thing about signage is how impactful it can be when done right. A bad sign won't get anyone's attention. But a great sign will make you walk through a door or try a sample that you never would have considered.
I have designed signs for all sorts of events. Signs that transformed a conference room into a nursery school for Johnson Baby and signs that showed children how to build sock puppets in Central Park for Band Aid. Every sign I create becomes my favorite project while I'm working on it. The day signage stops being fun is the day I quit being a designer.
The web....such a busy place. My web clients are wildly varied and that's the way I like it. I designed the new web site for the relaunch of Correctol and an updated look and feel for Cotz Sun Screen. But I've also done banner ads for a small off off Broadway play and a new web site for Wines of Germany.
I love web design work becomes it comes with a whole new set of rules. Creating within those parameters is both challenging and exhilarating. I wouldn't have it any other way.
There are so many items that don't fall into an obvious and simple category like "Web" but they deserve to be shown off just like the others. I have created gift tags for Dunkin' Donuts, a sticker to be placed on Johnson Baby boxes that were handed out to families in need after Hurricane Sandy, mood boards for Tupperware, a survey of Kaplan students etc. Because they don't fit anyplace else, they fit perfectly here.